Main entry: twist, gimmick, device
Definition: any clever maneuver
Usage: he would stoop to any device to win a point; it was a great sales gimmick; a cheap promotions gimmick for greedy businessmen
Main entry: device
Definition: an instrumentality invented for a particular purpose
Usage: the device is small enough to wear on your wrist; a device intended to conserve water
Main entry: device
Definition: an emblematic design (especially in heraldry)
Usage: he was recognized by the device on his shield
Main entry: device
Definition: any ornamental pattern or design (as in embroidery)
Main entry: device
Definition: something in an artistic work designed to achieve a particular effect